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Earthly Luxury: The special design philosophy of TANOLARA®
Do you know the feeling when something looks understated, simple and yet incredibly valuable? This is exactly what our design philosophy Earthly Luxury at TANOLARA embodies. It is more than just a style – it is an attitude. A conscious use of typography, colors & images as well as natural materials and processing techniques to bring high-quality minimalism to life.
LUXURY THAT COMES FROM REDUCTION
“In a world full of sensory overload, for me the true luxury lies in reduction. Leave out the distractions and focus on the essentials. This does not mean renunciation, but conscious clarity. Earthly Luxury shows how elegant design can be understated but effective.
This understatement creates space for quality and timelessness. For me, this is the most beautiful luxury: things that don’t shout loudly, but inspire with their simple, honest nature.” Tanja Grill, Founder & Creative Director
NATURAL MATERIALS THAT TELL STORIES
What makes Earthly Luxury at TANOLARA so special is its love of natural, high-quality materials. I only select papers and surfaces that are processed with a care and quality that is second to none.
These materials tell their own stories, stand out from the crowd and are more than just carriers of content – they convey values such as craftsmanship, durability and authenticity. This creates a haptic experience that makes the value of a brand tangible and creates a deeper connection with the viewer. The combination of exceptional material quality and minimalist design creates an expression that is timeless, honest and sustainable – exactly what Earthly Luxury means to me.
Partnerships at eye level
Over the years, I have built up a reliable network of partners who set standards in their field. These producers and printers are masters of their craft, working with materials and techniques that are not easily found online – but that stand out through experience, precision and a deep understanding of quality. It is this combination of professional excellence and high standards of design and quality that sets TANOLARA apart from other agencies.
