BRANDING
RIVA
OASIS OF PEACE FOR THE BODY & spirit
Holistic relaxation on the Medi Stream® lounger:
contactless, clothed & open 24/7
From strategy to implementation
A brand identity was developed for RIVA that combines naturalness, mindfulness and self-determination in a clear, timeless form. Based on the vision of the founders, an authentic brand story was created that makes tranquillity tangible and embodies the brand archetype of the Innocent. A meditative tone was deliberately chosen that appeals to the senses and elevates the brand experience to a holistic ritual.
Services provided:
- Strategic positioning and development of the holistic brand identity
- Logo design & development of a poetic brand story based on the Innocent archetype
- Definition of the website look & feel
- Development of a cross-channel Communication strategy incl. media recommendation for the introductory phase
- Creation of high-quality product design & implementation of marketing measures
A logo that combines naturalness and depth
The RIVA logo is more than just a word mark – it tells the essence of the brand in subtle shapes. The curved R opens downwards and symbolizes the invisible water jets that work beneath the surface and gently carry the body. The striking V picks up on the balance of energy and relaxation that you feel after a treatment.
The typography radiates high-quality elegance and conveys the feeling of an exclusive wellness treatment – clear, timeless and yet full of movement. The word mark is supported by a natural color scheme of warm earth tones and soft nuances that convey calm, mindfulness and originality.
Why the name "RIVA"?
RIVA comes from the Italian “la riva”, which means “shore”. A shore is a place of transition – between water and land, movement and tranquillity, outside and inside. This is exactly what RIVA wants to be:
a gentle anchor point in the flow of everyday life.
At the same time, “RIVA” is a melodic foreign word that radiates lightness and evokes a subtle vacation feeling – like a place where you can take a deep breath, switch off and completely surrender to the moment.
The shore is also a meaningful image in a figurative sense:
This is where the stream of everyday life ends and space for oneself begins. RIVA brings this metaphor to life: with water that massages. Warmth that relaxes. Sound that touches deeply. And fragrances that anchor the moment.
Design of high-quality printed matter
