{"id":3218,"date":"2025-07-01T09:00:00","date_gmt":"2025-07-01T09:00:00","guid":{"rendered":"https:\/\/tanolara.vanillo.at\/riva\/"},"modified":"2025-08-22T07:00:05","modified_gmt":"2025-08-22T07:00:05","slug":"riva","status":"publish","type":"post","link":"https:\/\/tanolara.vanillo.at\/en\/riva\/","title":{"rendered":"RIVA"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RIVA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OASIS OF PEACE FOR THE BODY  
& spirit<\/span><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Holistic relaxation on the Medi Stream\u00ae lounger:<\/p>\n

contactless, clothed & open 24\/7<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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www.riva-oase.at<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From strategy to implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A brand identity was developed for RIVA<\/strong> that combines naturalness, mindfulness and self-determination in a clear, timeless form. Based on the vision of the founders, an authentic brand story was created that makes tranquillity tangible and embodies the brand archetype of the Innocent. A meditative tone was deliberately chosen that appeals to the senses and elevates the brand experience to a holistic ritual. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services provided:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Strategic positioning<\/strong> and development of the holistic brand identity<\/strong><\/li>
  • Logo design<\/strong> & development of a poetic brand story<\/strong> based on the Innocent archetype<\/li>
  • Definition of the website look & feel<\/strong><\/li>
  • Development of a cross-channel Communication strategy incl. media recommendation <\/strong> for the introductory phase<\/li>
  • Creation of high-quality product design<\/strong> & implementation of marketing measures<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"RIVA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    A logo that combines naturalness and depth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The RIVA logo is more than just a word mark – it tells the essence of the brand in subtle shapes. The curved R<\/strong> opens downwards and symbolizes the invisible water jets that work beneath the surface and gently carry the body. The striking V<\/strong> picks up on the balance of energy and relaxation that you feel after a treatment. <\/p>

    The typography radiates high-quality elegance and conveys the feeling of an exclusive wellness treatment – clear, timeless and yet full of movement. The word mark is supported by a natural color scheme of warm earth tones and soft nuances that convey calm, mindfulness and originality. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bildwelt\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Why the name \"RIVA\"?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    RIVA<\/strong> <\/span>comes from the Italian “la riva”,<\/i> which means “shore”. A shore is a place of transition – between water and land, movement and tranquillity, outside and inside. This is exactly what RIVA wants to be:
    a gentle anchor point in the flow of everyday life. <\/p>

    At the same time, “RIVA” is a melodic foreign word<\/span> that radiates lightness and evokes a subtle vacation feeling – like a place where you can take a deep breath, switch off and completely surrender to the moment.<\/p>

    The shore is also a meaningful image in a figurative sense:
    This is where the stream of everyday life ends and space for oneself begins. RIVA brings this metaphor to life: with water that massages. Warmth that relaxes. Sound that touches deeply. And fragrances that anchor the moment. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Design of high-quality printed matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Premiumkuvert\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Plakatdesign;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Further projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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